The 2026 Econet Victoria Falls Marathon is poised to become the biggest edition in its 20-year history, with more than 5,000 runners from over 40 countries expected to converge in Victoria Falls on July 5.

Since its launch in 2006, the marathon has grown into one of Africa’s premier destination running events, attracting elite athletes, recreational runners and adventure seekers from across the globe. Organisers say the event has evolved beyond a traditional road race into a major sports tourism attraction that showcases Zimbabwe to international audiences.

Race Director Brent Williamson said the marathon's appeal extends far beyond competition, with many participants combining the event with extended holidays and family experiences in Victoria Falls.

We have seen runners turn a race weekend into a week-long African adventure, and families travel together so that non-running partners and children can enjoy the destination while their loved ones compete, said Williamson.

He added that the marathon’s inclusive nature remains one of its greatest strengths, welcoming participants of all ages and fitness levels.

The lifestyle dimension is equally important. Our field spans every age group and fitness level, from elite athletes chasing prize money to first-time runners ticking off a bucket-list goal, and that inclusivity is something we are enormously proud of, he said.

The event has become a key fixture on the regional sporting calendar, drawing competitors from Africa, Europe, North America and Asia, while providing a significant boost to Zimbabwe’s tourism sector.

Zimbabwe Parks and Wildlife Management Authority (ZimParks) spokesperson Luckmore Safuli said the marathon highlights the country's growing potential as a sports tourism destination.

“Events such as the Econet Victoria Falls Marathon demonstrate the immense potential of sports tourism in Zimbabwe. Every participant who travels to Victoria Falls becomes an ambassador for Destination Zimbabwe,” said Safuli.

The marathon comes at a time when visitor numbers to Victoria Falls continue to rise. ZimParks recorded 64,000 visitors to the Victoria Falls Rainforest during the first quarter of 2026, up from 60,000 during the same period last year.

Tourism stakeholders say the event delivers widespread economic benefits to the resort town and surrounding communities. Africa Albida Tourism Sales and Marketing Director Anald Musonza described the marathon as one of Victoria Falls’ most important annual tourism events.

Every year, it brings thousands of visitors from around the world to Victoria Falls. The benefits ripple across the entire tourism economy, from hotels and restaurants to activity operators and transport providers, Musonza said.

As anticipation builds for the July 5 event, organisers and tourism operators believe this year's marathon will not only set new participation records but also further strengthen Victoria Falls’ reputation as a world-class sports tourism destination and one of Africa’s leading adventure travel hubs.