HARARE – Coca-Cola Zimbabwe has launched a major consumer promotion that will reward football fans and shoppers across the country as excitement builds towards the FIFA World Cup 2026™.

The promotion, running until August 31, offers consumers the chance to win a variety of prizes, including two Hyundai Grand i10 vehicles, cash, airtime and other rewards. The campaign is part of Coca-Cola's global celebration of the FIFA World Cup 2026™, a tournament expected to be the biggest in football history with more teams, players and matches participating.

To enter the promotion, consumers are required to purchase participating 300ml RGB Coca-Cola packs featuring a yellow cap. The campaign seeks to encourage participation while giving Zimbabweans an opportunity to share in the excitement surrounding the world's most-watched sporting event.

Beyond prizes, Coca-Cola is rolling out activations at retail outlets, entertainment venues, restaurants and quick-service outlets across the country. These activations are designed to create football-themed experiences that bring fans together to celebrate the tournament.

Faith Nehanda, Senior Manager Frontline Marketing for Coca-Cola ECAF, said the company aims to create memorable moments for consumers during the global football spectacle.

She noted that the FIFA World Cup creates unique emotions and connections among people, making it the perfect platform for bringing communities together through shared experiences.

The campaign reinforces Coca-Cola's long-standing relationship with football and its commitment to creating opportunities for fans to engage with the sport beyond the pitch while enjoying their favourite beverages.